Craft beer in Cholula is a smart afternoon. This traditional tram tour mixes easy sightseeing with a guided tasting of nine craft beers across multiple stops, so you get both flavor and place. I like that you’re not just handed a drink; you learn the basics of how craft beer gets made and why each style tastes the way it does.

The best part is the storytelling during the ride. Your live guide brings Cholula’s history to life and points out the great pyramid, including the fact that it’s known for having the largest basement in the world. In one past tour experience, the guide was Arturo, and the service was described as excellent.

One consideration: this tour is beer-focused, but children under 18 don’t taste beer, and lunch isn’t included. So plan to arrive with a snacky mindset if you’re hungry later, especially since you’ll be out for about two hours.

Key things I’d circle before booking

• Nine craft beer tastings in a single 2-hour outing, spread across a beer factory and two more breweries
• On-tram explanations of Cholula’s history and why the pyramid is so famous
• Brewing process talk, so the flavors make more sense than just tasting something cold
• Three peanut styles for snacking: chili, salted, and Japanese style
• Arturo-style guide energy from a live Spanish-speaking guide who keeps things moving and clear

A Traditional Tram Ride Through Cholula for Beer Lovers

This tour does a neat trick: it uses a tram ride to give you context while you taste. You’re not stuck in one room with beer flights; you’re moving through Cholula Magical Town as your guide explains what you’re looking at and why it matters. That combo is great if you like learning while you travel, but you don’t want a museum-level pace.

Cholula itself is one of those places where you can feel the layers quickly. A lot of the interest here comes from the big centerpiece—the pyramid with the largest basement in the world—and the way your guide connects it to Mexico’s history. Even if you only know Cholula by reputation, the tram narration helps the town click into focus.

And yes, you’ll want your camera ready. The pyramid is visually distinctive, and the tour is built so you can take incredible photos without needing to coordinate everything on your own.

Meeting at Casa del Caballero Aguila and Exchanging Your Voucher

Before you do anything fun, you’ll need to swap your voucher for your actual tickets. You exchange it at the Tip Tours ticket counter located in front of Casa del Caballero Aguila. It’s the kind of detail that saves time if you show up a little early.

The tour runs with a live guide, and the language is Spanish. If you’re not comfortable in Spanish, you might still follow along with beer-related explanations and visuals, but your best experience will come if you can catch the key points your guide shares.

Also, this tour happens rain or shine. That matters because the tram ride and stops will still go on, so bring something light to handle wet weather and keep your phone protected.

Nine Beer Tastings That Actually Teach You Something

The headline is clear: you’ll taste nine different types of craft beers during the tour. That’s a lot for just two hours, so the tour format is designed to keep momentum—tasting, then moving on, with the explanation tied to what you’re trying.

What I really like here is that it’s not just a sip parade. You also learn the process to produce craft beers, which gives you a framework for tasting: you can start noticing things like how different styles feel on the palate and what makes them different in flavor and texture. Without that, beer tasting can turn into a random sequence of likes and dislikes. With it, you start understanding what you’re picking up.

Across the stops, you’ll visit one craft beer factory and then two more breweries. That variety matters because each place tends to focus on its own style preferences, and you get a better sense of the craft scene than you would if every tasting happened in the same location.

Beer Factory to Brewery Stops: What Each Stop Gives You

At the craft beer factory, you’re getting the closest look at production. This is where the process talk makes sense, since you can connect the brewing idea to what you’re seeing. Even if you’re not a beer nerd, you’ll likely find yourself tasting more intentionally after that—thinking in terms of style and ingredients rather than just getting something cold.

Then you’ll head to two additional breweries, where the tasting shifts from process into variety. This is where you get to compare how different beers come across—flavor intensity, mouthfeel, and the way styles can be light, crisp, or more complex. Since you’re tasting multiple types, you’ll also start recognizing patterns you like.

The staff at each location are part of the value. In one experience, the personnel were eager to talk about their beers and other drinks, and to share the story behind their business. That kind of back-and-forth is what turns a tasting into a real conversation with the local craft community.

The Cholula Pyramid Story on the Tram (and How to Get Great Photos)

One of the most enjoyable parts is that you learn while you ride. The guide explains the importance of Cholula in Mexico’s history, plus the specific history of the town. You also get narration on the great pyramid and the detail that it’s known for having the largest basement in the world—so your photos aren’t just scenic; they come with meaning.

This is also a practical photo strategy. Instead of you trying to figure out where to stand and what to capture on your own, the tram route and guide cues help you aim for the views the area is famous for. If you care about getting at least a few strong shots, this structure makes it easier.

Don’t worry if you’re not sure what you’re looking at when the pyramid appears. The guide’s explanations help you see the site in context, and that makes the experience feel less like passing by a landmark and more like understanding it.

Snacks, Peanut Options, and the Small Things That Keep the Tour Fun

Beer works better with snacks, and this tour gives you that baseline. Snacks are included, and there’s also a three-part peanut setup: chili peanuts, salted peanuts, and Japanese style peanuts. That’s a fun detail because it changes the flavor pairing, so you’re not just tasting beer by itself.

If you’re the type who cares about food pairings, the peanuts help you notice how sweetness, salt, and heat can influence what you perceive in each beer. Even if you don’t go full science mode, it’s the difference between a flat tasting experience and one that feels built for enjoyment.

Also, remember that lunch is not included. Two hours can still feel long if you’re arriving hungry, especially if you’re tasting a range of beers. Plan to eat something before you go—or grab extra snacks nearby after if you need it.

Price and Value: Is $25 Worth It?

At $25 per person for a two-hour tour, you’re paying for a lot of moving parts: tram sightseeing, a live guide, beer tastings (nine different types), snacks, and transportation travel insurance. If you were to recreate that on your own—tram plus multiple brewery tastings plus a guide—you’d likely spend more time and money.

The value is strongest if you like structured experiences where you don’t have to plan the details. The tour handles the order of stops, the timing of tastings, and the explanations that connect what you’re drinking to why it matters.

It’s also good value because the experience is concentrated. You get a full afternoon feel—Cholula highlights, brewery stories, and multiple tastings—without losing most of your day.

The flip side is that it’s still beer-focused. If you don’t drink beer or you prefer food to tastings, you might feel the tour is heavy on alcohol and light on other meals. And if you want the pyramid visit in a formal way, keep in mind that pyramid admission is not included, so you may need separate tickets depending on what you’re hoping to do.

Who This Tram Beer Tour Is Best For (and Who Should Skip It)

This is a great match if you’re:

• Curious about craft beer and like learning what makes different styles taste distinct
• Interested in Cholula’s landmarks but want a guided route instead of doing it all solo
• Traveling with friends who want one shared activity that’s not just sightseeing

It might be less ideal if:

• You’re traveling with kids who need a full food-centered experience, since children under 18 do not taste beer
• You’re looking for a full meal during the tour, since lunch isn’t included
• You need English-only narration, since the guide is live Spanish

If you’re comfortable with that, you’ll likely enjoy the tour pace. It’s paced for tasting and narration, not for long wandering.

Should You Book Puebla: Cholula Craft Beer Tour by Tram?

I’d book this if you want a compact, well-guided way to combine Cholula sightseeing with serious craft beer tasting. The nine-beer format is impressive for the time, and the added learning about brewing process helps you taste with more confidence. Plus, the tram element makes the history feel part of the experience instead of something you read later.

If you’re a cautious planner, just do two things before you go: plan a snack before the tour (since lunch isn’t included) and understand that beer tasting is limited for kids under 18. Also remember that pyramid admission isn’t included, so set your expectations for what you’ll cover during the tour.

If that fits your style, this is an easy yes—an afternoon that makes Cholula taste as memorable as it looks.

FAQ

How long is the Puebla: Cholula Craft Beer Tour by Tram?

The tour lasts about 2 hours.

What will I taste during the tour?

You’ll taste nine different types of craft beers, plus snacks.

Is pyramid admission included?

No. Pyramid admission is not included.

What food is included, and is lunch part of the tour?

Snacks are included, including three types of peanuts: chili, salted, and Japanese style. Lunch is not included.

Can children taste the beer?

Children under 18 years old do not taste beer.

Where do I meet, and what language is the guide?

You exchange your voucher at the Tip Tours ticket counter in front of Casa del Caballero Aguila. The live tour guide speaks Spanish.